IdeaWorks “Design Brief” Questionnaire

Any good business usually starts with a Business plan; and similarly, any good product design usually starts with a Design Brief. Not only is it a great tool to help you convey your vision to a 3rd party; but it also forces you to think about some of the characteristics of your target demographic and product’s functionality that you may not have fully considered. It’s important to note that not all of the questions below are relevant to every product; but collectively, they do a fantastic job in helping us to understand where you’d like to go with your project.

Prefer to have an NDA in place before filling out a Design Brief? Click HERE

Design-Brief Questionaire

1 General Information, Overview and Purpose

2 Users, Distribution and Key Benefits

3 Styling, Lineage and Competition

A little about you
Name*
FirstLast
Email*
Phone*
Address*
Street AddressAddress Line 2CityStateZIP Code
How did you find us?
If you were referred, who can we thank?
An overview of the project
Project Title
Even an informal name would be acceptable here
Sketches, Photos, or existing CAD
Sometimes words just cant explain an idea as well as a quick sketch or a photo or a CAD mock-up. If you've got any "visuals" that might help us understand where you're headed; feel free to upload them here. (size limit 15MB)

Product Overview: What is the scope of the project?
Describe what your vision is for the extent of the project? What are the deliverables? Example: sketches, spec package, prototyping, sample development, production.
Objective: What is the product’s purpose?
What problems do you want to solve? Example: Innovative pockets and organization while still maintaining the general size and weight of the current pack.
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Target User: Who is going to use this?
Describe them, their demographic, what are they like. Be creative and descriptive. Example: 20 to 35 female. She lives in the Portland or San Francisco. She is environmentally conscious and primarily uses public transportation or rides her Specialized Electra Cruiser. She shops at Urban Outfitters. Her favorite band is The Kills.
Distribution: Where will it be sold?
Which Markets? Example: Outdoor Chain, Boutique, High End Grocery, Big Box Stores, Internet, etc.
End Use: How will this product primarily be used?
Such as: running, business travel, hiking, multipurpose, etc. Example: 35 to 50 year old male traveling to Italy for a quick city visit and hiking in the countryside.
Key Features / Benefits: What features are must haves?
Does it have a cell phone or water bottle pocket? Does it have a shoulder strap or lap top sleeve? Is it waterproof or lightweight?

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Design Language: What is the mood / feeling of the design?
Is it rugged, tough, retro or clean and simple? What types of materials are you envisioning? Will any of the design features from the current line carry forward such as: shape, color blocking, materials or design lines?
Line Plan: How does it fit in with the other products in your offering?
the key distinctions between the products? (purpose, price, size, carrying method, etc.)
Competition: What other products will it be competing against in the market?
Supply a simple competitive analysis showing a photo of the product with brand information, price, and why it is successful.
Competitor Link 1
Web Address or search results which you feel represent a product that might compete with yours
Competitor Link 2
Competitor Link 3
Email
This field is for validation purposes and should be left unchanged.

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Design Brief Questionnaire

IdeaWorks “Design Brief” Questionnaire

Design-Brief Questionaire

A little about you

An overview of the project

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