Project Description

In collaboration with Phoenix Analysis and Design (PADT),  IdeaWorks provided the Industrial Design and Concept Development services needed to define and refine a new and unique ‘personality’ for the next generation of the Spot family line-up.  First, we developed several “blue-sky” concepts that were later honed and polished to this lanyard-friendly, highly approachable concept that conveys the notion of robust protection in abusive outdoor environments.   We also worked closely with marketing to develop clear semantic cues and maximize accessibility (while avoiding false triggers) in all weather conditions.